Earlier this week FreeCause sent a team to the LinkShare Symposium NY 2012 held at the Waldorf Astoria. LinkShare Symposium is a premiere event in the affiliate space, bringing together 500+ advertisers, publishers, and industry professionals for 2 days of networking, learning, and fun.
This year FreeCause was pleased to be the Platinum Sponsor for this important event. The sponsorship enabled us to increase our visibility during the event, including having our new VP of Revenue Operations, Trevor Thomas, address the audience during the opening remarks, inclusion of a gift in attendee tote bags (we went with sunglasses which seemed to be a big hit), and premium networking and meeting opportunities. The FreeCause team was also very recognizable throughout the event, sporting our company hoodies (many attendees even stated how jealous they were because of how comfy we looked.)
The Symposium overall was a big success! It provided an ideal opportunity to meet with hundreds of advertisers and publishers, in some cases putting a face to a name or further building relationships. People we spoke to were excited to learn about our advertising opportunities and how we can help publishers better engage and monetize their members. We came away with a lot of strong leads and we’re excited to see these opportunities continue to develop over the upcoming weeks and months.
LinkShare Symposium is also jam packed with plenty of parties and opportunities to network outside of meetings and sessions. From the pre-party which was located essentially in a yard of a church, to the after party which was held on a roof deck bar in Times Square, everyone had a lot of fun.
Overall, LinkShare Symposium provide exactly what we were looking for – an opportunity to reach key advertisers and publishers and let them know more about how we can better help serve their loyalty business needs.