Check out these loyalty industry marketing news and tips to help maximize ROI:
While at GDC Online 2011 in Austin, FreeCause conducted a Gaming Snapshot survey of the gaming professionals in attendance. View the results here.
Is your loyalty program in need of some fine tuning? Tom Guenette, FreeCause’s Director of Marketing, recently wrote an article in Promo Magazine listing the 5 steps to improve a loyalty program.
More than 92% of e-retailers say they’ll offer consumers free shipping on orders during the holiday gift-buying season according to an article in Internet Retailer. The findings came from the latest survey by Shop.org, the e-retail arm of the National Retail Federation trade group.
Inbox distractions are a constant battle for companies trying to have their message stand out from the clutter. With these tips from MediaPost’s Email Insider companies can better prepare for these battles by considering user experiences.