These Snacks Should Last Us a Week or Two…
McFathington takes a break from his busy schedule to pick up more snacks for the office!
McFathington takes a break from his busy schedule to pick up more snacks for the office!
Launched in early May of this year, FreeCause’s new mall content management system, ShopCMS, hit an important early milestone by driving over $3 million dollars in sales for U.S. and international retailers in just it’s first 90 days in operation. The new software allows clients to build state-of-the-art online malls in less than an hour and feature popular shopping tools such as Deal of the Day promotions, Billboard Slideshows, and loyalty systems that award shoppers points or cash back.
Among the many features making this system unique in the marketplace, that ability for clients to build fully functional malls within social media environments (currently: Facebook, MySpace and Bebo) allows them to instantly monetize any existing applications they may have. In fact, the key to our system’s early success and high adoption rates has been the substantial existing userbase offered by social networks (sometimes numbered in the millions) as opposed to the “old” way of launching an online mall which is to launch and then drive customers there through expensive SEO tactics.
More to come!
Last week the FreeCause Mall team took to the road in their ongoing mission to partner with even more of the top retailers in the U.S. (currently over 1,600 strong). This California leg of our journey took us to the VIP-only Google Affiliate Network event hosted at none-other-than the Googleplex in Mountain View, CA where we started relationships with the great folks at Williams-Sonoma, Pottery Barn, Ann Taylor, and BOSE among many others.
Modeled after the popular “speed dating” networking format, over 60 retailers sat on Google-colored plastic chairs and “dated” approximately 125 hand-selected affiliates (such as FreeCause) to see if there was a potential to form a business partnership. Many were excited to hear about our new Mall tools especially since it represented a start to new revenue from the social media space!
Photo credit: Shawn Collins, Affiliate Summit
No visit to the Left Coast would be complete without a stop at Commission Junction’s headquarters in sunny Santa Barbara, CA. Although weary after over 75 meetings with retailers and account managers from the Google tradeshow and CJ San Francisco office, the FreeCause team powered ahead and held a series of three 1-hour-long meetings with CJ’s top account managers. These were indeed worth the jet lag since the group represented some huge retailers such as HP, Dell Small Business and Apple.
This round of meetings sets the stage for one of the top events in the affiliate marketing industry, CJ University, which is a three-day event set in Santa Barbara every September which draws over 700 high-level marketing attendees. See you there!
Take Sociable’s advice and check out one of our cool new Facebook applications!
The Upromise Deals application delivers great shopping deals right to your profile Wall and Info pages. With more than 600+ online partners, Upromise deals help you save plus members get money back for college or an eligible student loan. What could be easier?
The latest version of SnapCMS was released yesterday and includes several important improvements including account management and a re-organization of our object library.
With the new account management feature, partners will be able to create new accounts for their clients. Furthermore, administrators will be able to edit the permissions of users. This should dramatically decrease the turnaround time for both clients and partners to start creating their own Facebook applications.
The redesigned object library makes finding the tools necessary to grow your Facebook application easier. Objects are now divided into genres based on the features they accentuate. For example, there is an object group for ‘Viral Growth’, which enhances the ability of your Facebook application to connect with the friends and acquaintances of your current users and bring them into your application.
NEWS RELEASE
FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Ariella Levine
Crohn’s & Colitis Foundation
646-943-7430
Michael Jaconi
FreeCause, Inc.
617-292-0200
The Crohn’s & Colitis Foundation of America Introduces Social Media
Application to Advance Its Mission
Leading foundation for Crohn’s & Colitis Research Leverages Facebook to
Expand Public Awareness
New York, NY—February 24, 2009—The Crohn’s and Colitis Foundation of
America (CCFA) today announced the launch of a new web application on
Facebook. The new online property, developed by FreeCause, Inc., has
been designed to help patients with Crohn’s disease and ulcerative
colitis make connections within the Crohn’s and colitis community and to
facilitate creation of support networks for fund raising initiatives.
The application may be visited at http://apps.facebook.com/supportccfa/.
“We believe that social networking in the Web 2.0 environment has
emerged as one of the most efficient ways to grow and empower our
membership base,” says Marie Granieri, Senior Director of Marketing at
the Foundation. “The Crohn’s & Colitis Foundation’s membership has a
tremendous track record in grass-roots fund-raising and advocacy for
government support to our research mission. This new tool should
amplify our member voices as they raise awareness and funds going
forward.”
Casey Adkisson, Co-Founder of FreeCause, Inc., says, “Social Network
Applications are the most efficient way for organizations to identify
new constituents and grow their membership bases online. CCFA is now at
the forefront of the movement to leverage Social Media in order to
expand public awareness.”
The challenges of living with Crohn’s disease or ulcerative colitis, two
painful and unpredictable diseases, collectively known as inflammatory
bowel diseases (IBD) can make it difficult to find time for outreach.
According to Sarah Levin Weiss, 29, a social worker living near
Cleveland, Ohio, and a Crohn’s disease patient, the new easy-to-navigate
Facebook application has already opened new doors for her. She
commented, “When I learned of the CCFA’s latest online property linking
the IBD community, I added the application to my Facebook profile. I
found a new kind of support online that instantly allowed me to connect
with other patients. I also invited friends and colleagues to add the
application to their profiles as a way of spreading awareness and
inviting participation in signature fund raising marathons and walks.”
She added, “Although IBD affects over 1.4 million people in this
country, most of them early in life, I find that there is a lot of
ignorance to overcome. This new web tool helps overcome the hurdles in
being vocal about the disease.”
The new Facebook application enables viral communication, contains
background on CCFA, a platform to share patient stories, and an
introduction to CCFA’s “Take Steps” and “Team Challenge” signature fund
raising events. This application serves as an extension of the
Foundation’s other online properties, and a vehicle by which the CCFA
can leverage the robust 170 million-person Facebook community in order
to build awareness and connect communication.
About FreeCause, Inc.
Headquartered in Boston, MA, FreeCause, Inc. (www.freecause.com
<http://www.freecause.com/> ) is a private company founded in 2006 by a
group of innovative Massachusetts Institute of Technology engineers. As
an industry leader, FreeCause provides cutting-edge solutions to unlock
the value of constituent relationships for the benefit of non-profits
and other affinity-based organizations. The FreeCause custom browser
toolbars and social network applications are both dynamic and innovative
communication platforms that help to reach and engage supporters, fans,
or members in fundamentally new ways. With an affinity network of over
5 million active members on social networks such as Facebook, MySpace,
Bebo and Friendster, FreeCause is committed to providing the online
communications solutions organizations need to extend their online reach
and maximize the potential of their constituent relationships.