Check out these loyalty industry marketing news and tips to help maximize ROI:
While at GDC Online 2011 in Austin, FreeCause conducted a Gaming Snapshot survey of the gaming professionals in attendance. View the results here.
Is your loyalty program in need of some fine tuning? Tom Guenette, FreeCause’s Director of Marketing, recently wrote an article in Promo Magazine listing the 5 steps to improve a loyalty program.
More than 92% of e-retailers say they’ll offer consumers free shipping on orders during the holiday gift-buying season according to an article in Internet Retailer. The findings came from the latest survey by Shop.org, the e-retail arm of the National Retail Federation trade group.
Inbox distractions are a constant battle for companies trying to have their message stand out from the clutter. With these tips from MediaPost’s Email Insider companies can better prepare for these battles by considering user experiences.
Last week our CEO, Mike Jaconi, and our Sales & Partnership Manager, Tim Williams, attended the Game Developers Conference and Gamescom trade fair in Cologne, Germany, one of the most respected events in the gaming industry with multitudes in attendance. GDC hosted more than 2,100 game professionals from 57 countries while Gamescom saw a record attendance of 275,000 visitors throughout the week. The events provide great opportunities for us to talk to publishers and designers as well as see the latest updates and features in the gaming industry.
We asked Tim to share some thoughts from his first experience to GDC and Gamescom.
What was your impression of GDC and Gamescom?
GDC was great, though more low-key than I expected. There were approximately 25-30 exhibitors and I was able to get face time with each exhibitor relevant to us. My favorite part of the conference was striking up conversations with fellow attendees, most of whom were publishers or designers. I had some great conversations and was able to get several leads from the event. The venue itself was great, right in the heart of Cologne. Having done quite a bit of travel in my life, I can say Cologne is one of the nicest places I’ve ever visited.
Gamescom was a huge conference. It was unbelievable in terms of its sheer size. There were two different sections, one for business opportunities and the other for consumers. Because we didn’t schedule meetings in advance, I wasn’t able to meet with exhibitors on the business side. On the consumer side, I was quite impressed by the extravagance of some of the exhibits. From Ferraris, to full size jets, to supermodels, each company was trying to outdo the other. The entire event really was quite breathtaking. I would definitely be interested in attending next year.
What was your impression of Cologne?
Cologne is absolutely beautiful! I felt completely comfortable there the entire time and everyone was so friendly and helpful. The people clearly take pride in their city.
What was your most valuable acquisition from attending these events?
The biggest upside I’m taking out of the entire week is learning about how these larger conferences operate. Being my first conference of this nature, I now have a much better understanding of the who, what, why, and how’s of these conferences. These events provide amazing lead generation opportunities – to me the best way to get yourself in front of new people. I now have a deeper understanding of how to maximize our attendance at these conferences. I believe events like this will be very helpful for FreeCause in the future and I look forward to our active participation in events like this going forward.
Click here for more photos from the trip over at our Facebook page
Back in the beginning of 2010, Time Magazine came out with an article entitled, “10 Tech Trends for 2010”. Social gaming came in at number three with writer Dan Fletcher saying that “the next generation of online games… will offer richer, more direct competition and game play between users”. Now, as we rapidly approach the end of 2010 and look toward 2011, we couldn’t agree more! With new advances like our GamerBar for OMGPop and GameCoins.com, people all over the world are able to connect with one another on a whole new level.
OMGPop and GameCoins.com are social gaming sites designed to let users play against each other in some of the most fun and addictive games on the Web. Through the Gamebar, users unlock prizes and new games by searching the Web and shopping with select retailers.
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FreeCause is really excited to announce that the GamerBar for Sometrics‘ GameCoins.com is up and running! For anyone who doesn’t know what the GamerBar is, it’s an awesome way to shop online and receive exclusive updates and promotions on all of GameCoins.com’s new missions, raffles and other news.
We think that this is going to be a great partnership. As our VP, Michael Jaconi stated, “FreeCause’s innovative online tools are a great compliment to GameCoins.com’s powerful platform, but the real benefit will be for the players who will now have the opportunity to earn Game Coins just by browsing online.”
If you’re interested in installing the GamerBar to your Firefox or Internet Explorer browser, simply check out http://gamecoins.com/toolbar to learn more and see what other people are saying about it.
FreeCause, Inc announced the launch of the new MouseHunt Toolbar today. HitGrab Inc.’s MouseHunt, one of the most popular social gaming applications on Facebook, partnered with FreeCause to enhance the MouseHunt gaming experience by developing a customized browser toolbar application for MouseHunt players.
The MouseHunt Toolbar provides players the opportunity to check their gaming statistics, earn virtual currency – in this case – pieces of cheese, check network gaming statistics, and initiate the game playing process through the click of a button.
“The FreeCause technology has given us a tremendously powerful new way to engage our players,” said HitGrab Co-Founder Joel Auge. “This added engagement, coupled with the MouseHunt Toolbar’s integrated game controls and features make this application a must for all dedicated MouseHunt players.”
“The MouseHunt Toolbar illustrates the effectiveness of leveraging virtual currency to increase participation in turn-based games,” said Justin Holland, Chief Operating Officer of FreeCause. “The interactive components on the toolbar incentivize MouseHunt players to interact with MouseHunt for hours each day by securing valuable real estate on all players’ internet browsers.”
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