At FreeCause we have nicknamed our Client Services office the “Launch Pad” due to the impressive number and scope of leading loyalty solutions we have kicked off on behalf of our clients. In the past 2 months alone we have coordinated a record number of lift-offs including loyalty solutions for Buy.com, Shopping 4Causes, NeighborOil, FusionCash, ShareThis, FanUp, and Air Miles. It’s been a crowded and active launch pad to say the least!
Our focus with each of these implementations is always to find the most effective way to help our clients engage their members, driving both brand awareness and a higher monetization of their members’ activity. Our goal for our clients is to provide them the dynamic technology and tools necessary for them to create transcendent digital relationships with their members that ultimately translate into increased loyalty and brand awareness.
Managing a record number of impressive client implementations has taught us several best practices we can use going forward. For instance, a great way to create a stickiness factor with your technology is to make sure it looks like your brand and also incorporates utility components members will actually crave. For example, in the RewardsBar we did for our client CheckPoints, we designed it to look and feel exactly like the CheckPoints brand, ensuring members take notice and connect with the technology. We also added several features to the RewardsBar that their member base values, including earning CheckPoints for searching online and a link to the latest CheckPoints News.
Lastly, by working closely with our clients in the promotion of our loyalty solutions, we have learned some of the best ways to drive user acquisition and use of technology like ours. One of those ways is by incorporating messaging promoting the benefits of installing the RewardsBar directly on new member registration thank you or welcome pages. With new members you have a captive audience interested in maximizing the value they receive from joining a loyalty program. They want to maximize the number of rewards they can earn from the client, and a welcome page is a perfect location for some messaging driving members to install and use the RewardsBar. Also, member touch points like welcome emails, newsletters, and Your Account page provide prime real estate for promotional messages detailing the value of a client’s loyalty solutions.
I look forward to continue providing you with updates from our busy and exciting Launch Pad!
Katie Scott | VP Client Services
Check out these loyalty industry marketing news and tips to help maximize ROI:
We’ve been busy this month, working with clients to launch innovative new loyalty technology solutions. Read about some of the latest releases including Valoramas and CheckPoints.
According to Colloquy, as of 2010 there were more than 2.1 billion loyalty membership programs in the U.S., with the average U.S. household signing up for 18.4 programs. In Direct Marketing News several of these more innovative loyalty programs are dissected, seeing how major brands engage and reward their members through technology and a focus on customer needs.
In this blog post from Benchmark Email, several useful tips are presented on how any business can take advantage of the holidays to attract attention and generate business before the end of the year.
Back in the beginning of 2010, Time Magazine came out with an article entitled, “10 Tech Trends for 2010”. Social gaming came in at number three with writer Dan Fletcher saying that “the next generation of online games… will offer richer, more direct competition and game play between users”. Now, as we rapidly approach the end of 2010 and look toward 2011, we couldn’t agree more! With new advances like our GamerBar for OMGPop and GameCoins.com, people all over the world are able to connect with one another on a whole new level.
OMGPop and GameCoins.com are social gaming sites designed to let users play against each other in some of the most fun and addictive games on the Web. Through the Gamebar, users unlock prizes and new games by searching the Web and shopping with select retailers.
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Do you want FREE AAdvantage miles and exclusive offers from the world’s largest airline? Of course you do!
With our newly released AAdvantage Toolbar, AAdvantage members not only receive 500 bonus miles for adding the browser extension, but they also continue to earn miles for all their online searching and shopping activity – giving members another way to collect miles, even when they aren’t traveling. To learn more, click here.
What a difference a search makes. Now FreeRice members can help feed the hungry for free just by searching the Internet from the FreeRice Toolbar. Each member’s searches could add up to 5,000 grains of rice per day! That’s food that will be donated directly to people in need through the United Nations World Food Program. The FreeRice Toolbar also provides members with the latest news from the field, stories about people they’re helping to feed, and one-click access to the FreeRice game and important information on fighting hunger.
> Install the FreeRice Toolbar to help fight hunger today
We’re just a Wee bit excited about this toolbar announcement. Now WeeWorld members can deck out their WeeMees to the nines by earning more points with the Free WeeWorld Toolbar. Just installing the toolbar earns 500 points toward the coolest new gear. It also allows them to earn green points for their Internet searches and coveted gold points for shopping online at over 3,000 stores. Plus the toolbar keeps WeeMees connected WeeWorldwide, so they never miss a moment of the fun!
> Join WeeWorld and install the WeeWorld Toolbar
We just finished a shiny, new toolbar and shopping mall for MyYearbook.com that combines social networking, gaming, and charity all in one place. Not only does the MyYearbook Toolbar bring all the greatest features of the site right to members’ fingertips, it allows them to automatically receive Lunch Money for every five searches completed and for every online purchase they make. This Lunch Money is no different from the kind users earn on the site and can be used to buy gifts and prizes or can be donated to help a good cause. The best part is that members can stay connected to MyYearbook AND save REAL money with exclusive rewards, deals and discounts.
Click here to install the MyYearbook Toolbar.
Paid, Inc. (OTCBB:PAYD) and FreeCause have signed an agreement to add FreeCause`s branded toolbar, shopping mall, and loyalty rewards program to Paid Inc.`s celebrity services offerings. This forward-thinking social marketing strategy will enable Paid to further fortify its ability to build fan loyalty, customer satisfaction, site traffic, page views and client-brand awareness.
Boston-based FreeCause is the industry leading online loyalty marketing company. The FreeCause solutions monetize internet users` day to day activities, while also building brand awareness and strengthening brand loyalty. The actions that monetize deliver significant rewards to users – creating a positive relationship between fan and team, supporter and charity, traveler and airline.
“FreeCause`s branded toolbar and search applications translate into powerful marketing and loyalty tools for our business,” said Keith Garde, Paid, Inc. celebrity services President. “These best of class loyalty marketing applications will help us maximize reach and impact across the span of social media – reaching millions of eyeballs and energizing our clients` growing communities of ever more loyal fans.”
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The recent launch of Jackpot Nation, Jackpot Reward’s brand new application developed by FreeCause, is a one-of-a-kind community that offers longtime fans and first-time players alike an exciting new way to Shop, Save and Win Big on Facebook!
With Jackpot Nation, you can enjoy the popular daily sweepstakes drawings, generous shopping discounts, and exclusive Deals of the Day from Jackpot Rewards, while simultaneously doubling your odds of winning it big – for free! The application makes it easier than ever to earn more entries with a listing of free offers to complete and an invite wizard that lets you send messages to your entire Facebook network in one click.
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For over 140 years, the ASPCA has been the voice for millions of animals across the nation needing homes and protection from abuse. With the help of FreeCause, the ASPCA has successfully launched a free, easy way for supporters to get involved – all while raising valuable contributions for the cause and earning cool prizes!
The Orange for ASPCA Facebook Application has been a huge success, boasting over 36,000 members and still growing. Users can “Gift an ASPCA Pet” or create a “Profile Badge” to spread awareness throughout their social networks in a few simple clicks. The application has other fun features that let supporters “Place a Paw” on an interactive map and share stories about their special four-legged friends.
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