Posted by mike on September 3, 2009 under Company News, Loyalty Platform, Toolbar | 
BOSTON–(Business Wire)–
Paid, Inc. (OTCBB:PAYD) and FreeCause have signed an agreement to add FreeCause`s branded toolbar, shopping mall, and loyalty rewards program to Paid Inc.`s celebrity services offerings. This forward-thinking social marketing strategy will enable Paid to further fortify its ability to build fan loyalty, customer satisfaction, site traffic, page views and client-brand awareness.
Boston-based FreeCause is the industry leading online loyalty marketing company. The FreeCause solutions monetize internet users` day to day activities, while also building brand awareness and strengthening brand loyalty. The actions that monetize deliver significant rewards to users - creating a positive relationship between fan and team, supporter and charity, traveler and airline.
“FreeCause`s branded toolbar and search applications translate into powerful marketing and loyalty tools for our business,” said Keith Garde, Paid, Inc. celebrity services President. “These best of class loyalty marketing applications will help us maximize reach and impact across the span of social media - reaching millions of eyeballs and energizing our clients` growing communities of ever more loyal fans.”
“We are very impressed by FreeCause`s execution of this concept and confident that we`re joining forces with a partner who has gotten it right, not just technologically but in the messages and mission they embrace,” Garde noted. “As we establish our position as an innovator in social media marketing for the entertainment, sports and music industries, this alliance with FreeCause dovetails with our strategy for growth and further strengthens our ability to engage larger numbers of fans on a continuing basis with the kind of value propositions that cement their loyalty.”
The FreeCause Loyalty Program, related messaging and interactive content will be offered via the Paid Inc.-managed celebrity web sites and communicated to growing lists of avid fans. Paid will work with FreeCause to define the desired look of each free downloadable toolbar as well as the available search actions, reward program, and related information flow.
Aerosmith`s Aero Force One fan community, RunDMC , The Professional Bull Riders and veteran rockers Deep Purple are among the Paid clients who will immediately adopt these revolutionary new engagement tools.
Aero Force One has launched its FreeCause search toolbar that features the Aeropoints Rewards Program that is totally free! Now when fans search the web using the toolbar, they earn Aeropoints that give them a chance to win awesome Aerosmith Rock N` Raffle prizes like a phone call from a band member, free concert tickets, backstage tours and merchandise.
“Paid, Inc., with its high-profile clients, is an ideal partner for FreeCause in the entertainment industry,” said Michael Jaconi, Vice President of FreeCause. “They are among the first to implement such a broad range of social media tools for their clients` fan communities. These clients, from rock stars to hip hop legends, will drive increased traffic to their sites, capture previously unrealized revenue streams, and remain on the cutting-edge of online loyalty solutions.”
Fans that download the toolbar will be given exclusive access to special, personalized messages from the celebrities that they admire, and will be able to take advantage of great deals from over 2,000 e-commerce sites in the custom-branded FreeCause Shopping Mall. These retailers represent the top e-commerce sites from travel sites like Expedia to shopping hubs like eBay, and present fans with a great opportunity to save and be rewarded for their daily purchases.
About FreeCause, Inc.:
FreeCause is an industry leading online loyalty marketing company based in Boston, MA. Founded by three MIT Engineers in 2006, FreeCause is proud to deliver customized toolbars, integrated loyalty rewards programs, and white label shopping malls to hundreds of corporations, universities, non-profit organizations, loyalty programs, and game developers. FreeCause clients include the Dallas Cowboys, Alloy Media, UPromise, MyPoints, and AirMiles Canada.
About Paid, Inc.:
Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company’s cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company’s most recent filings with the Securities and Exchange Commission.
Accentuate PR for Paid, Inc.
Julie Shepherd
+1-815-479-1833
Julie@paid.com
For FreeCause, Inc.
Michael Jaconi
+1-617-292-0200
michael.jaconi@freecause.com
Copyright Business Wire 2009
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Posted by bob on August 8, 2009 under Company News, General News, Uncategorized |
Launched in early May of this year, FreeCause’s new mall content management system, ShopCMS, hit an important early milestone by driving over $3 million dollars in sales for U.S. and international retailers in just it’s first 90 days in operation. The new software allows clients to build state-of-the-art online malls in less than an hour and feature popular shopping tools such as Deal of the Day promotions, Billboard Slideshows, and loyalty systems that award shoppers points or cash back.
Among the many features making this system unique in the marketplace, that ability for clients to build fully functional malls within social media environments (currently: Facebook, MySpace and Bebo) allows them to instantly monetize any existing applications they may have. In fact, the key to our system’s early success and high adoption rates has been the substantial existing userbase offered by social networks (sometimes numbered in the millions) as opposed to the “old” way of launching an online mall which is to launch and then drive customers there through expensive SEO tactics.
More to come!
Posted by bob on August 6, 2009 under Bebo, Company News, Facebook, General News, Uncategorized |
Last week the FreeCause Mall team took to the road in their ongoing mission to partner with even more of the top retailers in the U.S. (currently over 1,600 strong). This California leg of our journey took us to the VIP-only Google Affiliate Network event hosted at none-other-than the Googleplex in Mountain View, CA where we started relationships with the great folks at Williams-Sonoma, Pottery Barn, Ann Taylor, and BOSE among many others.
Modeled after the popular “speed dating” networking format, over 60 retailers sat on Google-colored plastic chairs and “dated” approximately 125 hand-selected affiliates (such as FreeCause) to see if there was a potential to form a business partnership. Many were excited to hear about our new Mall tools especially since it represented a start to new revenue from the social media space!
Photo credit: Shawn Collins, Affiliate Summit
Posted by Jonathan Howard on January 26, 2009 under Company News, Facebook, SnapCMS |
Ask someone in their teens or twenties: when was the last time they wrote down a friend’s email address? Odds are most of them won’t be able to tell you. Between Facebook wall posts, LinkedIn profiles, Twitter updates, and more, people are increasingly turning to social media to communicate and stay in touch online.
However, not all of a person’s friends are active on the same social networks. Often fans of one network may actively dislike using others, which leads to an interesting phenomenon - one you might be familiar with yourself. We’ll call it the social network boundary.
For instance, if most - but not all - of a user’s friends belong to Facebook, odds are they’ll tend to keep in better touch with their Facebook friends, and tend to lose touch with friends on other networks they use less frequently. Some users have even reported losing touch completely with friends who do not share a social network with them. We live in a post-address-book age, and it’s simply more difficult to keep in touch without the aid of these networks - especially at long distances. But now, with SnapCMS’s Stories object, social media communication has reached a new level.
For the first time, users are communicating in a meaningful way across social network boundaries.
The Stories object was initially developed for our Pink Ribbon application on Facebook, which benefits Susan G Komen for the Cure. It allows both Facebook and MySpace users to communicate with each other without leaving their preferred social network. The object allows users of the Pink Ribbon application to post stories about how breast cancer has touched their lives or their loved ones. Then, users from both networks can vote on the most moving stories, the most popular of which is periodically featured on the home page for all 5+ million users to see.
It also integrates with our Forum object, by creating cross-network forum threads on the fly, which correspond to each person’s story as it’s submitted. Since its initial launch in October 2008, this has enabled hundreds of breast cancer survivors and their families to connect, share, and learn from each other, regardless of which social network they use. And all of this is content is managed simply, in the same place: FreeCause SnapCMS.
At FreeCause, we really enjoy seeing our objects and applications have an impact on people’s lives in meaningful ways, and we’re always interested in new ways we can expand these possibilities. Do you have a great idea how to fit the Stories or Forum objects into your social networking strategy? As a social media user, what other things do you wish you could do across social network boundaries?
We’d love to hear from you.
Jonathan Howard
Senior Application Architect
Jonathan.Howard@FreeCause.com
Posted by Blaine on January 12, 2009 under Company News |
We’ve finally made the transition to the new digs over at 294 Washington Street – right smack in the middle of Downtown Crossing! Of course, all of us here at FreeCause get along swimmingly, but things were getting a little tight at the old office and as we continue to expand so did the need for a larger space to accommodate the team. We couldn’t be more excited about the move: more space, great views of the city, lots of light, and a perfect location all resulting in a great overall change for the company. Thanks to help from our friends at THEREdesign, the space has really come together and looks incredible. Everyone’s still getting settled in and we’ve got some work to do before it will feel like home, but expect more updates and pictures in the coming weeks!
Come visit (or send us mail)!
FreeCause
294 Washington Street
Suite 1100
Boston, MA 02108
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