Below are some interesting articles and news we came across this month relevant to the industry. We hope you enjoy!
The National Retail Federation announced it’s latest forecast for back-to-school shopping this year. The average family will spend $688.62 on supplies, clothes, and other school materials, up from $603.63 last year. Total spending for back-to-school season is expected to top $30.3 billion.
In this Chief Marketer article, the three ‘R’s of loyalty are examined – reward, recognition, and relevance, which is argued to be the most important at this stage of customer loyalty practices. Steps for improving current loyalty programs are also featured.
A negative customer experience can be ignored, or embraced with the hopes of turning it into a loyalty building opportunity. In this article in The Globe and Mail the author looks at steps a company can take to embrace a customer complaint and use it to gain customer appreciation and loyalty.
Lastly, our very own director of project management, George Ogata, wrote a piece for Computerworld on how companies can utilize the agile framework Scrum to avoid many of the project management problems that plague companies today.