Leading an Enhanced Search Experience – Roy Todd

Posted by tom on June 26, 2012 under Company News | Be the First to Comment

Our rewards technology is the most innovative and widely used in the industry. We help millions of consumers earn valuable virtual currencies they covet, while also helping hundreds of clients better engage and monetize their members by rewarding them for their online search and shopping activity. Enhanced technology like ours is the fruit of our technical team’s dedication, skill, and appreciation to a superior user experience. Despite our success, we are constantly striving to improve our technology and the user experience, and that’s why we’re fortunate to have people like Roy Todd on our team.

Roy joined FreeCause in December as one of our Senior Software Engineers and while only being at FreeCause for a short time, he has already made quite the impact. Roy serves as the lead for our Search Engine Results Page (SERP) team which is charged with building user-friendly search solutions that drive value to both the users and our clients. The team is constantly evaluating and enhancing our technology’s search experience, ensuring that users can effectively and efficiently find what they are searching for while also maximizing the amount of virtual currencies they can earn for their activity. Roy also works on the development and design of our critical rewards fraud management system (FMS) server as well as our data systems which impact client analytics and reporting.

Currently Roy and the team are creating a new FMS which will include an end-user scoring feature that will help differentiate top-performing users – similar to how FICO scores gauge one’s credit health. This new system will help us better manage end users and supply our clients with greater control over rewards so that they can enhance the performance of their best consumers. On the SERP side, Roy and the team are putting finishing touches on an updated Yahoo! Search service that features a better performing solution to the end user. Additional enhancements to the SERP codebase enable us to more effectively manage the traffic quality (TQ) scores of our clients’ solutions. “When it comes to a search experience, a user’s chief goal is being able to find the most relevant content for their specific search query,” Roy said. “We make certain that our technology does not interfere with those expectations, but instead enhances the experience by rewarding them with valuable virtual currencies for using our client-branded solutions.”

A graduate of Salem-Teikyo University in West Virginia, Roy received a bachelor’s of science degree in Computer Science. When not at FreeCause he enjoys comics, cars, computers, and vintage outdoor advertising.