Good Reads: Catch Up On Loyalty Industry Reads

Posted by tom on June 26, 2012 under Brand Loyalty, General News | Be the First to Comment

Here are several interesting articles from the month for your enjoyment.

There were several studies that came out forecasting online spending – two of which intrigued us. This Internet Retailer article details back-to-school e-commerce – 46% of online shoppers plan to spend more this year. Another Internet Retailer article describes a recent study looking at global e-commerce over the next couple of years. Did you know that global e-commerce sales is expected to top $1.25 trillion by 2013 and the number of Internet users will increase to more than 3.5 billion?

We know that images add engagement and interest to content, and now we can quantify how much value they add? This infographic from Daily Infographic looks at the effect images have on e-commerce, searching, and social engagement.

You’ve heard of hotels rewarding loyal users with points, but what about getting a 2-hour salsa lesson, a steak dinner, or a ride in a fighter jet for your loyalty? This CNBC article looks at some of the more unique hotel loyalty programs and what your points can earn you.