Good Reads: Catch Up On Loyalty Industry Reads

Posted by tom on May 31, 2012 under General News | Be the First to Comment

Below are several interesting reads from the month for your enjoyment.

As you more than likely heard, our parent company, Rakuten, announced that it made a major investment in social bookmarking website Pinterest. Our CEO, Michael Jaconi, played an integral role in bringing this deal together and he spoke to both BostInno and Boston Business Journal about the deal, his role, and why the two companies were interested in working together.

Brands are trying to use innovative new ways to engage consumers and improve the brand-consumer experience. In this SmartMoney article, five growing perks to joining loyalty programs are identified and discussed, with examples of how major brands are instituting each perk to attract and retain loyal members.

Speaking of new and innovative ways to connect with consumers, this piece by GigaOM looks at how mobile payments are becoming increasingly prevalent on apps for loyalty programs and deal sites.

Lastly, this Marketing Chart article details a recent A.T. Kearney study which shows the rate at which global consumer spending is increasing this decade compared to previous ones. Spending is forecasted to increase 47% from 2010 to 2020 compared to only a 27% increase from 2000-2010 and 22% from 1990-2000.