Good Reads: Catch Up On Loyalty Industry Reads

Posted by tom on April 30, 2012 under Brand Loyalty | Be the First to Comment

Here are a few interesting industry reads from the month. Hope you enjoy!

We love our moms, and with Mother’s Day right around the corner we thought is was worth taking a closer look at the role online shopping plays in finding that perfect gift. This article from Internet Retailer details a recent study from PriceGrabber about online shopping and Mother’s Day. A lot of interesting data about the amount consumers spend online for Mother’s Day, top gift categories, and when people will make their purchase.

Sticking with the mom theme, an increasing number of moms are using mobile devices to complete shopping activities according to a new BabyCenter/Nielsen study featured in Marketing Charts.

Our Codinization Project was featured in VentureBeat this month. Our CEO, Michael Jaconi, details the project, our goals, and the progress so far.

Pinterest is all the rave right now, but how does it affect shopping behavior? The article in Internet Retailer looks at how an increasing number of online shoppers are making purchases directly after seeing an image on sites like Pinterest.