Good Reads: Catch Up On Loyalty Industry Reads

Posted by tom on March 29, 2012 under Brand Loyalty | Be the First to Comment

Below are a few interesting loyalty reads from the month for your enjoyment.

We begin with a couple of articles about our Codinization Project, which since being announced last month has gained quite a bit of attention. First, our story has made it’s way across the pond to the leading UK IT publication Computer Weekly. Also, loyalty association Loyalty 360 wrote an extensive Q&A with FreeCause CEO Michael Jaconi about the project, the inspiration for it, and how employees and consumers will be affected.

Next we have some useful best practices courtesy of iMedia Connection for how retailers can create personalized relationships with their online consumers. How to get started, how to properly segment consumers, and how to best utilize data are just a few of the topics covered.

Lastly, a growing trend in the loyalty industry is brands now offering their consumers incentives and rewards for engagement through various digital channels. As covered in Econsultancy, Pepsico and Arbys are just the latest brands joining that growing trend.