Good Reads: Catch Up on Loyalty Industry News

Posted by tom on February 29, 2012 under Brand Loyalty, Company News | Be the First to Comment

Here are a few interesting industry reads for your enjoyment.

We kicked off our exciting company-wide “Codinization Project” – where all non-technical employees will learn to code. This initiative reinforces our dedication to focusing on technology and our employees are excited to get started. You can read the official press release detailing the project here.

Virtual currencies come in all shapes and sizes as this next story details. Our client NeighborOil is a perfect example, as their innovative loyalty program rewards members for their online shopping activity with Neighbor Points which they can redeem for discounted home heating oil.

A recent study conducted by Maritz, shows that 92% of consumers belong to at least one loyalty program, with the average person belonging to 6.4 loyalty programs. Another interesting finding, 78% of consumers shop strategically to accumulate points.

In this Washington Post article, ‘gamification’ is looked at and how companies can use it to better engage their members. An interesting look at the psychology behind and some interesting trends.