Good Reads: Catch Up on Loyalty Industry News

Posted by tom on January 31, 2012 under Brand Loyalty, General News | Be the First to Comment

Here are a few relevant loyalty industry reads for your enjoyment.

FreeCause has been making headlines with some recent exciting news and achievements. First, after reviewing our year-end data, we announced that we generated more than 1 billion rewards for consumers in 2011. That’s an impressive 36 points every second! Secondly, we are thrilled to announce the hiring of our new Chief Technology Officer, Antoine Hage, to the FreeCause team. Antoine brings a wealth of technical and leadership experience to FreeCause and will lead our engineering team as we create the next generation of rewards technology.

Imagine making a purchase with your bank debit card at a retailer, and when you later check your bank account activity you see the same retailer is offering you a discount on a future purchase. You do not have to enter a promo code or print out a coupon, your bank does it all for you. According to this TIME article, Bank of America is experimenting with a similar program now and may roll it out to their entire customer base soon.

The Super Bowl is almost here! While experts and analysts are crunching numbers trying to find who has the edge on the field, as this article in The Star-Ledger details, consumer marketers are doing their own number crunching as well. However, they’re focused on the teams’ fans instead of the players.