Good Reads: Catch Up on Loyalty Industry News

Posted by tom on December 29, 2011 under Brand Loyalty, Company News, General News | Be the First to Comment

Here are some of the latest relevant loyalty industry reads we thought you might enjoy.

First we start with a blog post from our very own Mellissa Santos. Mellissa is our Human Resources Manager and is an expert at recruiting and hiring technical talent. Mellissa wrote a blog post for the job board Glassdoor.com on several simple tips job seekers can use to help land a dream tech job.

Smaller organizations are battling like never before for the attention and loyalty of consumers. Some companies are moving away from plastic cards and instead utilizing mobile apps to more effectively engage and retain customers. Read one example of how a company has succeeded with this approach in this Internet Retailer article.

Want a Nook eReader? Receiving one is as simple as choosing to fly out of one airport rather than another. In this USA Today article, you can see how airports are luring frequent flyers with loyalty programs and rewards for their traveling business.

You more than likely know by now that Facebook has changed their Profile page for each person to the new Timeline feature. However what you might not know is what does this change mean for merchants and businesses? In this Practical eCommerce feature, ramifications and opportunities for businesses regarding Facebook Timeline are discussed.