Good Reads: Catch Up on Loyalty Industry News

Posted by tom on November 28, 2011 under Brand Loyalty, General News, RewardsBar, eMarket | Be the First to Comment

Check out these loyalty industry marketing news and tips to help maximize ROI:

We’ve been busy this month, working with clients to launch innovative new loyalty technology solutions. Read about some of the latest releases including Valoramas and CheckPoints.

According to Colloquy, as of 2010 there were more than 2.1 billion loyalty membership programs in the U.S., with the average U.S. household signing up for 18.4 programs. In Direct Marketing News several of these more innovative loyalty programs are dissected, seeing how major brands engage and reward their members through technology and a focus on customer needs.

In this blog post from Benchmark Email,  several useful tips are presented on how any business can take advantage of the holidays to attract attention and generate business before the end of the year.