FreeCause, Inc. announced the launch of the new peta2 Toolbar and Facebook Applications today. These applications will serve as fundraising and engagement tools for peta2, the youth division of People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world with more than 2 million members and supporters.
The peta2 toolbar and Facebook Application are both great ways to stay connected and show your support for peta2 and its mission to fight the good fight for animals worldwide. The toolbar, which launched Friday, may be downloaded from the peta2 website at: http://www.peta2.com/TAKECHARGE/t-download-p2-toolbar.asp, and the Facebook Application, which has already grown to more than 5,000 members, may be visited by going to: http://apps.facebook.com/petatwo.
Yahoo! Canada, the AIR MILES Reward Program, and FreeCause Inc. today unveiled a three-way agreement that sets a new standard for engaging Canadians’ online search and shopping behaviour. The AIR MILES Toolbar, introduced today at airmiles.ca, is a free internet browser download that allows Canadians to earn free reward miles just by doing everyday searches.
The fully-integrated AIR MILES Toolbar allows Canadians who are AIR MILES Collectors to earn five free reward miles for every 50 AIR MILES Toolbar searches (to a maximum of 360 reward miles per year), displays account balances and ensures Collectors earn reward miles when shopping at the more than 100 online sponsors at airmilesshops.ca
Ask someone in their teens or twenties: when was the last time they wrote down a friend’s email address? Odds are most of them won’t be able to tell you. Between Facebook wall posts, LinkedIn profiles, Twitter updates, and more, people are increasingly turning to social media to communicate and stay in touch online.
However, not all of a person’s friends are active on the same social networks. Often fans of one network may actively dislike using others, which leads to an interesting phenomenon - one you might be familiar with yourself. We’ll call it the social network boundary.
For instance, if most - but not all - of a user’s friends belong to Facebook, odds are they’ll tend to keep in better touch with their Facebook friends, and tend to lose touch with friends on other networks they use less frequently. Some users have even reported losing touch completely with friends who do not share a social network with them. We live in a post-address-book age, and it’s simply more difficult to keep in touch without the aid of these networks - especially at long distances. But now, with SnapCMS’s Stories object, social media communication has reached a new level.
For the first time, users are communicating in a meaningful way across social network boundaries.
The Stories object was initially developed for our Pink Ribbon application on Facebook, which benefits Susan G Komen for the Cure. It allows both Facebook and MySpace users to communicate with each otherwithout leaving their preferred social network. The object allows users of the Pink Ribbon application to post stories about how breast cancer has touched their lives or their loved ones. Then, users from both networks can vote on the most moving stories, the most popular of which is periodically featured on the home page for all 5+ million users to see.
It also integrates with our Forum object, by creating cross-network forum threads on the fly, which correspond to each person’s story as it’s submitted. Since its initial launch in October 2008, this has enabled hundreds of breast cancer survivors and their families to connect, share, and learn from each other, regardless of which social network they use. And all of this is content is managed simply, in the same place: FreeCause SnapCMS.
At FreeCause, we really enjoy seeing our objects and applications have an impact on people’s lives in meaningful ways, and we’re always interested in new ways we can expand these possibilities. Do you have a great idea how to fit the Stories or Forum objects into your social networking strategy? As a social media user, what other things do you wish you could do across social network boundaries?
FreeCause, Inc announced the launch of the new MouseHunt Toolbar today. HitGrab Inc.’s MouseHunt, one of the most popular social gaming applications on Facebook, partnered with FreeCause to enhance the MouseHunt gaming experience by developing a customized browser toolbar application for MouseHunt players.
The MouseHunt Toolbar provides players the opportunity to check their gaming statistics, earn virtual currency – in this case – pieces of cheese, check network gaming statistics, and initiate the game playing process through the click of a button.
“The FreeCause technology has given us a tremendously powerful new way to engage our players,” said HitGrab Co-Founder Joel Auge. “This added engagement, coupled with the MouseHunt Toolbar’s integrated game controls and features make this application a must for all dedicated MouseHunt players.”
“The MouseHunt Toolbar illustrates the effectiveness of leveraging virtual currency to increase participation in turn-based games,” said Justin Holland, Chief Operating Officer of FreeCause. “The interactive components on the toolbar incentivize MouseHunt players to interact with MouseHunt for hours each day by securing valuable real estate on all players’ internet browsers.”
The MouseHunt Toolbar, which uses a Yahoo!-powered search feed, works with Internet Explorer and Mozilla Firefox browsers. HitGrab’s MouseHunt joins Gaia Online as one of FreeCause’s premier online gaming clients.The MouseHunt Toolbar is available for download exclusively through the MouseHunt Facebook Application.
We’ve finally made the transition to the new digs over at 294 Washington Street – right smack in the middle of Downtown Crossing! Of course, all of us here at FreeCause get along swimmingly, but things were getting a little tight at the old office and as we continue to expand so did the need for a larger space to accommodate the team. We couldn’t be more excited about the move: more space, great views of the city, lots of light, and a perfect location all resulting in a great overall change for the company. Thanks to help from our friends at THEREdesign, the space has really come together and looks incredible. Everyone’s still getting settled in and we’ve got some work to do before it will feel like home, but expect more updates and pictures in the coming weeks!
Come visit (or send us mail)!
FreeCause 294 Washington Street Suite 1100 Boston, MA 02108
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